Welcome to Australian Fashion Advisory

At Australian Fashion Advisory, we believe that fashion is a powerful tool for self-expression and confidence. With our passion for style and extensive industry knowledge, we provide tailored business solutions that empower our clients to develop and support their brand.


As Fashion Business Mentor, I work with New and Emerging Designers developing strategy, roadmaps and implementation plans, reviewing and focusing product ranging and assortment, trend forecasting, new product initiatives, creative brand strategy, brand positioning, building capabilities, brand expansion through multiple channels and countries, identification of customer segments, opportunistic gaps in the marketplace.

About You

Are you a designer who is looking to get your range “out there” but you don’t know where to start - contacting retailers and buyers can be a daunting prospect and let's face it you only get one chance!

What you need is someone who can give you an “inside edge” when it comes to taking this step and preparing you on how to be business ready to take your product to the market. I will work with you to give your brand the head start it needs when it comes to making sure your costings, product, and presentations are such that you will be prepared and will make an impact.

Not only that I will also work with you to ensure you have the systems in place to support your business and ensure it runs smoothly.



Mentoring / Consulting

Give your brand the “Edge” Providing industry knowledge and know-how for new and emerging designers.  Helping you get in front of retailers and get your product out into the market.




Business Strategy & Insights

We work with you on all of your strategic business needs including: Brand Strategy, Retail Strategy, Price Strategy, Marketing Strategy and Business planning.

Adapted to suit your business and the fashion landscape. Insights and Future forecasts to assist with the planning and direction of your business and powerful insights to perfecting your pitch and presentation to buyers.

Range Planning

An end to end service helping designers to define their product base and developing business strategy, implementation plans, buying plans and merchandise plans. We show you how to improve and scale your sales.​

Study Tours

National and International Curated study tours to suit your needs.





Take your collection to the international market. Talk to us about how we can make this happen for you.

New York Fashion Week 


Frequently Asked Questions

What services do you offer?

Business Mentoring

Fashion Consulting

Range Planing

Study Tours

International Exposure

How long does a mentoring session last?

A typical mentoring coaching session lasts around 1 hour.

But we can custom design to your needs.

Do you offer virtual consultations?

Yes, we offer both in-person and virtual consultations to accommodate our clients' needs.

Jude Kingston

With close to 3 decades experience in the Australian and international fashion retail landscape, I am highly accomplished fashion retail professional.

Over the years, I have worked in senior roles with major retailers such as Myer, Target, Jeanswest, Cotton On, Farmers and Super Retail Group. With experience in both the creative as well and the merchandise financial roles, my passion lies in assisting businesses implement easy to maintain solutions to ensure their product ranges are aligned with customer demands.

I am passionate about seeing businesses evolve and succeed in this highly competitive marketplace with a wealth of knowledge and expertise when it comes to understanding retail both here and overseas. With my clients, I share my extensive knowledge in a practical and solutions based way, ensuring businesses can implement new ideas and processes according to their business model and resources.

  • ​​Key Note Speaker at New York Fashion Week.
  • Contributing Writer for Inside Retail - Australia, New Zealand and Asia - online and print publications.
  • Financial Director for Fashion Mingle - New York.
  • A member of the IBSA (Innovation & Business Skills Australia) Technical Advisory Board for MST Buying Skills in Fashion and Textiles along with being a delegate for IBSA Advanced Manufacturing Industry 4.0 (the 4th industrial revolution)
  • A regular panel expert for Torrens University Fashion Design.
  • Guest Speaker and commentator for fashion industry events.
  • Conducting Seminars and Workshops for Retailers and Designers.

2021 - Founder of Mind your Fashion - an organisation raising awareness and supporting for mental health in the fashion and creative industries.